Hi, I’m Caleb Young
Google Ads specialist for Australian businesses
Hands-on management that improves your results, run by the person you’ll actually deal with.
Businesses I work with
No lock-in contracts
I’d rather get you good results, and that be the reason you want to stay.
Direct line to the person who works on your account
If you call or email, I’ll be the person at the other end.
Month-to-month arrangements
Pay monthly. And if you don’t like how it’s going, it’s fine to leave whenever you want. No harm, no foul, no hard feelings.
Full access to your account
Login whenever you want. And if you don’t have an account I’ll help you set up one that will be yours. I have never ‘owned’ a client’s account, and never want to.
Conversion tracking done right
I make sure we’re measuring what actually matters, so you know which clicks turn into leads and sales. If you like, I can set up CRM software that tracks and records your phone calls too, so you get a much more accurate picture of where your leads come from.
Landing pages that convert
I aim for a conversion rate of 10 to 15%. To get there I can also help you improve your landing pages, so more of the clicks you’re already paying for turn into enquiries.
I’m not going anywhere
I’m the one you’ll deal with now, 6 months from now, and 2 years from now.
Results
A few examples from accounts I’ve managed. Real numbers, over real time periods.
I took over this account and rebuilt it from the ground up in the first month, tightening keyword targeting and improving ad relevance. Clicks and conversions climbed steadily through the month, ending well above where they started.
Five months of steady, compounding growth for a Melbourne house painter through consistent Google Ads management.
158 conversions in the first month of managing the account, with steady volume throughout and no significant drop-off. For a local electrician where a single job can return multiples of the monthly spend, that cost per lead is a strong return.
High-volume lead generation for an electrical and air-conditioning home-services business. Stable conversion performance across the month with strong click-through rates.
Tight keyword targeting matched high-intent buyers searching for premium tiles. An 8% conversion rate is roughly double the retail average, with consistent volume and minimal wasted spend.
Lead generation for a specialist construction firm chasing high-value commercial and residential work. With contract values well into the tens of thousands, a A$36 cost per lead is a strong return. 4.8% conversion rate across 665 clicks.
About me
I’m Caleb Young. I was born and raised in Auckland, and I’ve spent the last 7 years managing Google Ads.
These days I focus on getting Australian businesses more from their ad spend. You deal with me start to finish, from the setup through to the monthly report.
I work with service businesses across a wide range of industries, focused on lead generation that turns into real enquiries and sales.
Google Ads certified
What some of my clients say
Caleb is incredibly helpful and knowledgeable, always available to answer my questions. We’ve experienced significant growth with Google Ads since working with him. He explains each strategy he implements and offers guidance on best practices. Highly recommend.
Caleb really treats your business like his own. Fantastic communication, and always available when you need him most. He’s totally committed to making sure every angle is covered and optimised. I highly recommend giving him a go, no matter how big or small your needs are.
I’d been looking for someone good to help with my digital marketing, and came across Caleb over 4 years ago. I’m still with him. His knowledge of Google Ads has taken my business to another level. He really knows his stuff. I highly recommend him, and I’ll be keeping him on for years to come.
Caleb transformed our Google Ads and we’re getting SQLs for the first time. He’s easy to work with, does a thorough job, and always looks for ways we can improve. He knows his stuff, and I highly recommend him.
Love working with Caleb. For someone who lives in data, algorithms and code, things I have little knowledge in, he speaks plain English, creates work that’s getting results, and is very responsive and approachable. Highly recommend.
I can’t recommend Caleb enough. My Google Ads were floundering, so I asked him to review and manage my account. He did an extremely thorough review and proposed a new campaign setup that’s been bringing in lots of traffic and conversions. He’s very quick on turnaround, very knowledgeable, and open to any questions or suggestions. Highly recommend.
I’ve had the pleasure of working with Caleb over the past few months and I’m thoroughly satisfied with the results he’s delivered. He’s professional, effective, and I highly recommend him.
Industries I work with
I help service businesses across just about every sector get more from Google Ads.
- Trades & construction
- Home services
- Plumbing & electrical
- Heating & ventilation
- Painting & decorating
- Health & wellness
- Physio, dental & clinics
- Professional services
- Accounting & legal
- Financial advisers
- Real estate & property
- Automotive
- Education & training
- Hospitality & tourism
- Manufacturing & industrial
- B2B services
Pricing
A flat monthly management fee based on your ad spend. No setup fees, no lock-in.
| Monthly ad spend | Monthly management fee |
|---|---|
| Up to A$1,000 | A$400 |
| A$1,000 – A$2,500 | A$600 |
| A$2,500 – A$5,000 | A$800 |
| A$5,000 – A$10,000 | A$1,000 |
| A$10,000+ | Let’s talk |
Ready to get more from your Google Ads?
Skip the audit runaround. Let’s talk about managing your account and getting you better results.